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is it 
Meat 




Why 
necessary to eat less 

and less Wheat Bread? 




HE UNITED STATES FOOD ADMINISTRATION asks you to get behind our soldiers, 

sailors and Allies by sending them now the most food possible in the least shipping space. 

Every man, woman and child in America can help by eating less wheat, beef, pork, fats 

and sugar, more of other plentiful foods which can not be shipped, and by avoiding waste. 

IWlhat the food situation is 



THE men of England, Scotland, Ireland, France, Italy and 
Belgium are fighting; they are not on the farms. The 
food production of these countries, our Allies, has there- 
fore been greatly reduced. Even before the war it was much 
less than the amount consumed. The difference was supplied 
by the United States, Canada and other countries, including 
Russia, Roumania, South America, India, and Australia. 

This difference is now greater than ever, and, at the same time, 
food can no longer be obtained from most of the outside coun- 
tries. 

Therefore our Allies depend on North America for food as they 
have never depended before, and they ask us for it with a right 
which they have never had before. For today they are our com- 
panions in a great war against a common enemy. For the 
present it is they who are doing the fighting, the suffering, the 
dying — in our war. 

One million of the finest young men in the United States will 
soon be fighting side by side with the millions of brave soldiers 
of France, Great Britain, Belgium, Italy and Russia. 

Millions of the men, women, and children of the United States 
can not go abroad and fight the enemy face to face. But they 
can fight by helping the fighters fight. 

WHY IT IS NECESSARY TO EAT LESS WHEAT BREAD 

France, Great Britain, Italy and Belgium must now import 
sixty per cent of their breadstuff's instead of the forty per cent 
they imported before the war. 

America must supply the greater part of this need. To send 
them the least that they Can live on we must increase our export 
of wheat from 88,000,000 bushels to 220,000,000 bushels. 

We can not send them corn because they have not enough 
mills to grind it. We can not send them corn meal because it 
spoils in shipping. The oats, rye, barley, etc. that we send will 
not support them unless mixed with wheat. WE MUST SEND 
THEM MORE WHEAT, and to do this WE MUST EAT 
LESS WHEAT BREAD. 

■\WHY IT IS NECESSARY TO EAT LESS MEAT 

Because of the lack of fodder and the increased need of meat 
to feed the soldiers and war workers.France, Great Britain, Italy 
and Belgium have on hand today 33,000,000 less head of stock 
than they had before the war. Their herds are still decreasing 
in spite of the fact that we are now sending them three times as 
much meat as we did before the war. We must send them more 
meat this year than ever before. 

aWHY IT IS NECESSARY TO EAT LESS FATS 

The chief source of fats for eating is in dairy products. We 
are able to produce no more of these now than before the war. 
Yet last year we sent our Allies three times as much butter and 
ten times as much condensed milk as we used to send them. 
Because their milk cows are still decreasing we must send even 
more butter and condensed milk this year. Because their Hogs 
are decreasing we must send them more lard. 



WHY IT IS NECESSARY TO EAT LESS SUGAR 
Before the war France, Italy and Belgium raised all their own 

sugar. Great Britain bought sugar from Germany. 

Now France, Italy and Belgium can not raise much sugar 

because their men are fighting and Great Britain can not buy 

sugar where she used to -buy it. 

All must now get sugar where we get it, and there is not enough 

to go around unless we save. 

How you can help 

^EAT LESS WHEAT BREAD 

Have at least one meal a day without wheat bread. Use 
instead corn, oat, rye, barley, or mixed cereal breads. 

Eat less cake and pastry. 

Order wheat bread from your baker at least 24 hours in ad- 
vance so that he will not bake too much. Cut the loaf of wheat 
bread on the table. Use all stale wheat bread for toast or cooking. 

If every person in America consumes four pounds of wheat - 
flour a week instead of five, we can ship the 220,000,000 bushels 
which our soldiers and our Allies must have. 

3EAT LESS MEAT 

Eat fish and other sea food, poultry and rabbits, instead of beef, 
mutton and pork. Fish, chicken, etc. can not be shipped in com- 
pact form like meat, and are more perishable. 

Do not use either beef, mutton, or pork more than once a day, 
and then serve smaller portions. Use all left-over meat cold or 
in made dishes. Use more soups. Use beans; they have nearly 
the same food value as meat. 

Remember that no grain or other human food was used to feed 
the fish that gives you nourishment. Save the products of the land. 
iEAT LESS FATS 

Use no butter in cooking except left-overs that would otherwise 
go to waste. Cook with olive or cottonseed oil instead. Save 
iard by eating less fried foods. 

Try to useup all left-over fats in cooking, but if there is some 
you can not use save it carefully, make scrubbing soap out of it, 
or sell it to the soap maker. 

If every person in America saves one-third of an ounce of animal 
fat a day we can ship enough for our soldiers, sailors and Allies. 
■^EAT LESS SUGAR 

Cut down on candy and sweet drinks. Eat half as much sweets 
as before and you are still eating more than the Englishman or 
Frenchman gets. 

Use honey, maple sirup and corn sirup on the breakfast table 
instead of sugar. 

Serve cake without frosting or icing. Eat plenty of fruit. 

If every person in America saves an ounce of sugar a day our 
soldiers, sailors and Allies will be provided for 
iBURN LESS COAL 

The railroads can not carry coal to you and also handle mili- 
tary supplies in the quickest way. Help by burning less coal. 

Coal supplies power for electric light and steam heat. Turn 
off both when you don't need them. 

If you can get wood, use it instead of coal. 



Eat plenty, wisely, without waste, and help win the war 



UNITED STATES FOOD ADMINISTRATION 



JVo.Z 



Washington, D. C.